Having lost their jobs or seen their incomes plummet, an increasing number of Greeks are looking for a way out of the professional deadlock by exploring options that don’t require too much start-up capital but can still ensure adequate earnings.
Franchising has gained a lot of ground in the past year, with new entries surpassing the million mark, whereas before the crisis there were just 500,000-600,000 people involved in such businesses.
Some experts are surprised at the level of interest given the current dire business climate in this country, but the head of the Greek Franchising Association, Petros Petridis, told Kathimerini that “franchising is proving resistant to the downturn in the market, while interested parties are also turning to these businesses in search of work or because they want to start up an enterprise with as little money as possible.â€