Bricks-and-mortar retailers can offer a full service model online but must be prepared to make a sizeable investment, says the chairman of The Athlete’s Foot, which has launched its online offering.

The Athlete’s Foot has launched an online shopping facility on its website after working on the project for a year.

Part of the RCG Corporation, The Athlete’s Foot has long been considered a standout offline retailer, offering a footwear fitting service in its 140 Australian outlets.

However, it has now added fitting aspects to its online store. RCG chairman Ivan Hammerschlag told StartupSmart consumers can now be fitted for shoes on the internet. Full post.

Originally posted by Cris Zimermann on June 5, 2012 in Franchise Site.


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