PRIME Housewares, an Indian housewares brand has teamed up with Francorp India, part of Franchise India.Francorp will chart out the franchise strategy for PRIME Housewares & its associates by developing a comprehensive strategy to expand its reach in major cities across India via franchise model. In the initial phase the brand will focus on western India for expansion.
â€œIn alliance with Francorp India, we would like to expand our presence in Tier I and Tier II cites of India. We have taken up franchising as one of our expansion strategies, as we feel over a period of time, we have developed the potential and are capable of providing full support and guidance to prospective partnersâ€, said Jitendra Agarwal, MD PRIME Housewares Ltd .
PRIME Housewares offers a wide product range in homewares category, including microwave tableware, dinnerware, serveware, cookware, cleaning and bathroom accessories, kitchen utility products with brandâ€™s signature playful and effervescent artwork.