On this day in 1935, Ron Popeil was born.
Popeil is an American inventor and marketing personality, best known for his direct response marketing company Ronco. He is well known for his appearances in infomercials for the Showtime Rotisserie (“Set it, and forget it!”) and for using the phrase, “But wait, there’s more!” on television as early as the mid-1950s.
If you’re interested in reading more about Popeil, I recommend Malcolm Gladwell’s book What the Dog Saw: And Other Adventures. In it Ron Popeil is interviewed and many of his products, most notably the Veg-O-Matic and Showtime Rotisserie, are discussed.
After the jump, you’ll find some of his products and their original sales pitches:
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