This morning, wind gusts canceled Felix Baumgartner’s Red Bull sponsored plans for a 23-mile, sound barrier-shattering free fall from the edge of space. In other words, the commercial interruption has been interrupted. Welcome to the new world of advertising. Leading brands know you fast-forward over traditional commercials. Today’s commercials have to be the content, not interrupt it. And that content has to be exciting (and often death-defying) enough to grab the attention of the media and your twitter stream. This trend is just beginning and we’re already waiting for a guy to take a 23-mile jump; one small step for man, and a giant leap for energy drinks. Who knows what we’ll see next.