A lot of work goes into planning the perfect day, so it comes as no surprise that the new bride does not want to spend hours trying to officially change over her last name. It was that type of problem that inspired Danielle Tate to launch her business, reports Financial Post.

MissNowMrs.com has helped some 82,000 users change their married names. At the cost of US$29.95, plus fees with various government agencies, the website offers an integrated process Ms. Tate likens to filing taxes on TurboTax. She estimated it saves about 13 hours of wasted time, on average.

“It’s sort of amazing in this day and age and level of technology that there is still this amount of red tape associated with changing to your married name,” said Ms. Tate, who co-founded the company with her husband, Culin and another partner. “We give you the complete inside scoop on how to skip hassle, skip lines, mail everything in.”

[The business] handles name changes on driver’s licenses, passports and social security IDs, among other documents. It also helps to alert banks, utilities and other service providers. In most cases, the only time customers need to appear in person is to change their driver’s license.

Should a marriage go south, Ms. Tate has that covered as well, having tapped the divorce market with a sister site called GetYourNameBack.com.

“It’s the red-headed stepchild,” Ms. Tate joked. “We’ve actually had a couple of customers admit to using MissNowMrs.com and are now using GetYourNameBack.”

Screenshot from MissNowMrs.com


Originally posted by Angela Shupe on November 14, 2013 in Ideas.


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