Blonde bombshell and entrepreneur Pia Andersen could be patiently waiting in line at the grocery store and be approached for events work from complete strangers, largely because of her unmistakable glamorous style.
”A lot of my business is generated from the fact that I stand out in the crowd, but I accept that,” says the founder of events and styling agency Vintage Allsorts. ”My image is my best source of advertising. I’m advertising my business every time I step out of my house.”
With her bouncy blonde curls, ’50s-inspired frocks and signature slash of red lipstick, Andersen is one of Sydney’s most high-profile vintage aficionados and her personal brand plays an integral role in her business.