Setting up an online selling operation is not a rocket science â€“ but making a success of one is a much tougher challenge.
If you are in the initial stages of your planning, the following top tips might prove to be useful:
allocate a sensible overall budget to begin with. Many new initiatives fail even when well marketed because they are under-capitalised. If necessary, consider a small business loan from companies such as Everline or others;
if your marketing is successful, you will be hopefully driving lots of traffic to your website. Retaining that traffic and converting it to spend is a major challenge for any company. An essential start point is making sure that your website is professional-looking and easy to use and so get help if necessary to make sure that it is;
Above all, make sure that your marketing is sensibly resourced in terms of time, people and money. The dangers of having an under-capitalised business are touched on above but marketing budgets are some of those most readily sacrificed when times are tough.
That just might prove to be a serious mistake!
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