Own Your Startup’s Niche


There are a lot of consumer-facing Web startups out there – maybe too many. Now that it’s easier, faster and cheaper to launch a Web business than ever before, entrepreneurs are under increasing pressure to differentiate. Great design and even great service just aren’t enough anymore. The key is to establish a niche that’s narrow enough to own – but broad enough to support a successful business.

To find out how startups today are leveraging their niches to stand out from the competition, we asked a panel of seven successful young entrepreneurs from the Young Entrepreneur Council (YEC) for their take:

1. Create a Blue Ocean Strategy

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