Thing 1 and Thing 2

The formative stages of creating and building a new business provide some of the most thrilling, nerve-wracking experiences encountered during the lifetime of an enterprise. There are few things which can match an entrepreneur’s early achievements: watching ideas come to life before your eyes, overcoming obstacles and ultimately succeeding. Equally, few experiences will be more stressful – there will be times when it feels as though you’re trying to scale a mountain, but every time you reach the summit, there is another rising higher than the last. If you number among these intrepid business explorers, here are a few tips to blow the obstacles from your path, and ensure that it’s a straight road and an easy stroll all the way to success.

Don’t Give Up Your Day Job Just Yet

Being realistic, the chances of your start-up turning into an overnight hit are minimal. A common scenario is that new businesses fail to make enough money in their first year to cover the business owner’s personal bills and expenses. To buffer yourself from this period of negative earnings, you should wait until you have a value equivalent to at least six months of bills and mortgage repayments saved in your bank. Hold on to your job until your balance reaches this golden amount. For the few start-ups that do become a roaring success from the get-go, a sizable savings account leaves entrepreneurs free to sink all of their profits back into the business, maximizing their turnover.

People Won’t Want to Give You Money

Understand that no one is under an obligation to fund your enterprise, and that if your business is considered as high-risk, financial institutions have been notoriously reluctant to fund such enterprises in the past. Retail and service businesses, in particular, find it incredibly difficult to secure backers. Although business grants are available, they are of little to use to start-ups, who are ineligible for most of them.

In response to this, the government has launched schemes to help start-ups to get off the ground and succeed. If you are eligible, such programs will provide you with some initial funding for testing and developing your business idea. Take a look at Gov.uk’s finance finder tool to discover the schemes you’re eligible for, and let the government give you a hand up that mountain you’re climbing.

Get It Right from the Start

Make sure that everything is legal. This means making absolutely certain that your business complies with all government taxes and regulations.

Once you’ve made sure that everything is above board, think ahead and choose the correct commercial insurance for your enterprise, making sure you get all of the coverage you need. Whether you have owned your property for years or you’re currently in the process of setting up a new venture, commercial property insurance is an essential purchase that will protect your property, supplies and equipment from harm. Look at a provider such as One Sure, who has packages specifically tailored to different commercial enterprises to make sure that you’ve covered every eventuality.

You Need Much More than a Good Idea

A prime example is Nikola Tesla, whose most famous inventions include fluorescent lighting, the Tesla induction motor and the Tesla Coil. Tesla has even been credited with inventing modern radio. Yet Tesla died destitute, proving that it’s not only the idea that will make you rich and successful but the way that the idea is developed and marketed.

Brand awareness is a key part of any successful marketing strategy, irrespective of whether you are a well-established brand or a company in its infancy. It is a necessity for any enterprise seeking to increase client turnover and improve visibility, and can ultimately dictate how popular product offerings will become. The significance of branding cannot be overstated; it is vital for any business seeking to access new markets and attract new clients. The current economic climate makes it particularly important to take advantage of branding to improve client traffic and, ultimately, company turnover.

Starting a business takes a great deal of time and investment of a person’s financial, mental and physical resources, so you can’t afford to fail. Think ahead, for, after all, forewarned is forearmed.

Originally posted by Dane Carlson on April 7, 2014 in You Don't Say.

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