A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.

Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald’s, 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition delivers tips and tricks on a range of hot topics:

  • Planning the Battle—and Choosing the Right Tactics
  • eMarketing, Digital Media/Social Networking
  • Grand Opening/Reopening and Holidays
  • Four Walls Marketing
  • Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates
  • Marketing Measurement

No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers—and win more new customers than you can handle.

This book is full of effective and low cost marketing tactics that you can easily adapt to your business to attract more customers and increase your profits.

Originally posted by Dane Carlson on May 21, 2014 in Books.

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