Fortune Small Business:

Shri Thanedar’s job is to help companies beat the competition. His secret? Chemistry.

Take Devro, a Columbia, S.C.-based sausage-casing manufacturer that was losing business to a rival with a shinier product. Devro called on Thanedar, whose firm, Chemir, does chemical analysis and manufacturing.

After paying Chemir $7,000 to reverse-engineer the competitor’s product, Devro developed a comparably shiny casing with a longer shelf life. “We couldn’t do that ourselves,” says Devro engineer Marco Hobi. “Chemir has all the state-of-the-art tools.”

Originally posted by Dane Carlson on August 10, 2014 in Ideas.

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