Shri Thanedar’s job is to help companies beat the competition. His secret? Chemistry.
Take Devro, a Columbia, S.C.-based sausage-casing manufacturer that was losing business to a rival with a shinier product. Devro called on Thanedar, whose firm, Chemir, does chemical analysis and manufacturing.
After paying Chemir $7,000 to reverse-engineer the competitor’s product, Devro developed a comparably shiny casing with a longer shelf life. “We couldn’t do that ourselves,” says Devro engineer Marco Hobi. “Chemir has all the state-of-the-art tools.”