Led by their guiding principle, helping people to help people, Succentrix Business Advisors help aspiring business owners open and grow their own profitable accounting services business.
We recently interviewed Andrea Williams, VP of Marketing for Succentrix Business Advisors, to find out what differentiates the franchise among others in its niche, what qualities they look for in potential franchisees and, lastly, what advice she has for aspiring entrepreneurs.
Give us an overview of your franchise.
Succentrix Business Advisors are accounting and tax professionals who provide monthly accounting, tax preparation, payroll and business advice to individual business owners and entrepreneurs in their marketplace.
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How many units are there?
What makes this franchise special?
We use cloud-based accounting and tax systems, a marketing platform that is second to none and pride ourselves on helping people help people.
What differentiates your franchise among others in your niche?
We provide a “cafeteria style of services” so that we can custom craft services to meet individualized needs.
Who are the key figures within your franchise?
Alan Padgett is our president
What’s your franchise’s motto?
Success + Concentric = Succentrix
What is the total investment to open a franchise?
What do you tell potential franchisees about the profit potential of opening up one of your franchises?
Together, we work on a 1-3 year business plan.
What makes this concept a good fit for potential franchisees?
Most accountants are “left-brained” we teach them “right-brained” marketing skills so that they can quickly and efficiently add clients and grow their business which they cannot do on their own.
What qualities do you look for in potential franchisees?
Integrity, work ethic, personality, industry skills
What type of initial training do you offer new franchisees?
One week of training in Athens, GA at our home office
What kind of ongoing support do you offer?
Available to our owners at any time… operations support and marketing support. We consider our owners part of our family.
How have your most successful franchisees grown their franchises?
Networking, using social media and work ethic.
What’s next for your franchise, both in the near future and long term?
16 new territories in 2016
What advice can you offer potential franchisees?
The most successful owners continually fill their pipeline with prospects and work to communicate effectively and consistently.
What’s special about the franchise?
We work with accounting professionals who perhaps are worried about being laid off or downsized. Going into business for themselves allows them the freedom to create lives that are exciting and rewarding.
What is the idea behind the franchise?
We help people to help people. If an accountant can help an independent business owner to save time and money then they in turn are giving a quality of life back to the customers that they serve.
How does Succentrix compare to its competition?
Our territory owners are encouraged to develop relationships, to get out from behind their desks and to engage in customer service, community service and networking. Learning how to serve people is the next evolution of business.
What do you look for in a potential franchisee?
A desire to craft a better life for themselves and their families, a desire for personal and professional reward and work ethic.
Where do you see the franchise in five years?
With 50 offices open.
Can you describe a typical day in the life of a franchisee?
1-2 hours processing accounts, 1-2 hours marketing, 1-2 hours organizationally, 1-2 hours communicating
What’s your background?
27 years in management, marketing, public relations, design and developing relationships.
What motivates you to keep going?
Being a conduit for change in the world. “Loving my neighbor as myself.”
If you were to start again, what would you do differently?
Be enlightened and awake at an earlier age… understanding that everything we do affects everything we do is the secret to life.
Please tell us your secret to success…
Kindness, being authentic, being fearless
What is the worst job you have ever had and what did you learn from it?
I have learned from every experience. I won’t ruminate on negative but I will express that my life is magic.
What is one trend that really excites you?
The world evolving into the understanding that we are all connected.
What are your three favorite online tools or resources and what do you love about them?
Facebook, LinkedIn, YouTube… staying connected and the serendipity that happens when you put positive into the world.
Do you (or did you ever) have a mentor?
Many. Each chapter of my life I have had someone put their arm around my shoulder to show me what they know and I have learned very well that I am my best advocate. It starts with my dedication to me (self-love) and my willingness to see the best in each person.
Any final words for aspiring entrepreneurs?
Life is for living. A career is for paying bills to keep you comfortable while you are living life. Don’t confuse the two. Prioritize life and everything else will fall into place. The golden rule ALWAYS applies!
Where can people find out more about Succentrix Business Advisors?
Visit the website here.
Where can people find Succentrix Business Advisors on social media?
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