How to Start an Essay Writing Business
Are you looking to take on a new business venture? Or were you recently let go from your job? With the instability of the economy, you might have found yourself looking to start your own business for a whole host of reasons. One such business you might consider starting is an essay writing business.
There is no shortage of young people headed to college. Further, one thing you can guarantee about college is that there will be lots of essay writing. Hectic work and class schedules make it difficult for most college students to find the time to write their own essays. This is why an essay writing service can be extremely profitable.
College students are often willing and able to spend money on well written and documented essays. The best thing about this business venture is that you don’t even have to be a writer. All you need to do is find some well respected writers and run with the idea.
Finding Well Respected Writers
Your first task will be to find a team of highly skilled writers. Alternatively, you could start with a single well respected and highly skilled writer. If you are reading this, it is safe to assume that you have access to the Internet. Therefore, all you need to do is hit up several freelance writing websites and look for great writers.
The best thing about these freelance sites is that they often list comments about the writers from their previous customers. Consequently, if a certain writer is known for plagiarizing or spinning work, it is highly likely that one of his or her customers will have posted a review about it under the comments tab. Upwork is one such place to find and sort through great talent.
Regardless of how much you have to offer and how ethical you are, you need to show professionalism to your customers. One of the best ways to do this is by joining a freelance writing website. Here, you will display your services and legitimize your company.
However, these sites are not always free. Depending upon your financial situation, you might not be able to afford to maintain a profile there. However, you should also keep in mind that the expense is a business write-off. Think of it as a cost of doing business and a necessary expense for your new venture.
Alternatively, you could start your own website. While there are tons of free website hosting services available, you might not have access to a premium domain name. Nevertheless, these free hosting services do give you a chance to show off your skills. Plus, you’ll have a chance to showcase your writers and get your name out there.
Regardless of how much writing talent you have on your staff, be prepared to give away a few essays in the beginning. You’ll need to, in order to get some testimonials from customers to use as social proof on your site. This idea might seem counterintuitive. However, it will pay off in the long run, and you’ll be glad you did it, especially when you have drawn in long term paying customers.
Networking with Social Media
Social media is more popular than ever before so don’t neglect it. Millions of consumers around the world check their social media accounts first thing in the morning. They go on to look at them over and over throughout the day. You can definitely use this behavior to your advantage.
By signing up for a social media account, you will be able to network with like-minded individuals. What’s more, you’ll also connect with potential customers. Your social media campaign should work to increase your revenue as well as find new business opportunities and customers. Before you know it, thousands of social media users might just be asking you to write their essays.
Once you get your essay business up and running, you will need to initiate an advertising campaign. The great benefit of offering an essay writing service is you can conduct most of your business online. In fact, this is also the best way to advertise your services, since you will be utilizing the Internet for collecting payments and communicating with customers.
When creating your online advertising campaign, you will need to start by outlining your goals. These goals should include your overall expectations as well. Set realistic goals that you can achieve in a short period of time. This is because if your goals are too difficult to achieve you will be likely to just give up.
An example of an realistic goal might be to sell one essay per day with an aim of working up to selling three or four each day within a month, as you add on capable freelancers. Given the low cost of entry for such a business and the great availability of talented freelancers, you could be able to ramp up rather quickly.
Getting Traffic to Your Website
In order to sell your services, you will need to drive traffic to your website. Remember, every visitor to your site is a potential customer. There are several ways to drive traffic. Both online and offline advertising are good ways of promoting your business.
Utilize online outlets such as Twitter ads, Google PPC and Facebook ads. Offline, you might want to post flyers at local colleges, put business cards everywhere, pass out promotional products on campus and even put some graphics on your car to spread the word.
Remember to find good writers, make a plan, set some goals and combine both online and offline advertising. Before you know it, if you remain focused and committed to your goals, you could find yourself with a thriving essay writing business.