How to Start an Essay Writing Business
Are you looking to take on a new business venture, or were you recently let go from your job? With the instability of the economy, it is very possible that you may have found yourself looking to start your own business for a whole host of reasons. Whatever the case, you should know that there is no shortage of young people headed to college, and one thing you can guarantee about college is that there will be lots of essay writing. With the hectic work and class schedules of most college students, it can be hard for them to find the time to write their own essays, and this is where essay writing services can be extremely profitable.
College students are often willing and able to spend money on well written and documented essays. The best thing about this business venture is that you don’t even have to be a writer. All you need to do is find some well-respected writers and run with the idea.
Finding Well Respected Writers
Your first task will be to find a team or maybe just one well respected and highly skilled writer to start out. If you are reading this, it is safe to assume that you have access to the Internet, so all you need to do is hit up several freelance writing websites and look for great writers. The best thing about these freelance sites is that they often times list comments about the writers from previous customers that they have served. So, if a certain writer is known for plagiarizing or spinning work, it is highly likely that it will be posted in his or her comments tab. Upwork is one such place to find great talent.
Regardless, of how much you have to offer and how ethical you are, you need to show professionalism to your customers. One of the best ways to do this is by joining a freelance writing website to display the services that you offer and legitimize your service. However, these sites are not always free and depending upon your financial situation, you might not be able to afford them. Keep in mind, the expense is a business write off and may just be a necessary expense for your new business venture.
If you are limited on cash, starting a website can be a great alternative. While there are tons of free website hosting services available, you will not have access to a premium domain name. Nevertheless, they do give you a chance to show off your skill, writers and get your name out there. Regardless, of how much writing talent you have on your staff, be prepared to give away a few essays in the beginning – in order to get some testimonials and social proof on your site. While this may not seem ideal to you now, it just might be what you need to do to draw in good, paying customers.
Networking with Social Media
Social media is more popular than ever before so don’t neglect it. Millions of consumers around the world check their social media accounts first thing in the morning and then over and over throughout the day. You can definitely use this to your advantage. By signing up for a social media account, you will be able to network with likeminded individuals, as well as potential customers. Your social media campaign should work to increase your revenue and find new business opportunities and customers. Before you know it, thousands of social media users may just be asking you to write my essay.
Once you get your essay business up and running, you will need to initiate an advertising campaign. The great benefit of offering an essay writing service is you can conduct most of your business online. In fact, this is also the best way to advertise your service, since you will be utilizing the Internet for collecting payments and communicating with customers.
When creating your online advertising campaign, you will need to start by outlining your goals, which should include your overall expectations. Only set realistic goals that can be achieved over a short period of time, because it they are too difficult to achieve you will not ever reach your set goals. For instance, I want to sell one essay per day and work up to 3-4 per day within a month, as I add on capable free lancers. With the lost cost of entry for such a business, and the great ability of freelancers, with dedication, you might be able to ramp up rather quickly.
Getting Traffic to Your Website
In order to sell your services, you will need to drive traffic to your website. Remember, every visitor to your site is a potential customer. There are several ways to drive the traffic and both online and offline advertising are good ways of promoting your business. You can utilize outlets such as Twitter ads, Google PPC and Facebook ads online. Offline, you might want to post flyers at local colleges, put business cards everywhere, pass out promotional products on campus and even put some graphics on your car to spread the word.
Remember to find good writers, make a plan, set some goals and combine both online and offline advertising and you just may be on to something really good.