Are you still on the fence about building a website for your business? It’s pretty clear that every business needs one these days, yet many business owners still fail to realize the many benefits a website can bring to the table.
However, recent studies show that 88.5% of people in the US and Canada are internet users. They spend approximately 35 hours a month browsing the web. All this points to the fact that a website can expose your business to more eyeballs, and with the right marketing tactics, you can guarantee that these eyeballs come from your target audience.
1. People Use the Internet as a Phone Book
Remember the good old phone book? It has become obsolete, but this doesn’t mean people no longer search for the information they once found in this resource. In fact, the internet has become a digital phone book, so to speak.
Countless users search for information about local products and services. Gone are the days of making excuses that you don’t need a website because you’re targeting a local demographic. What’s more, you should understand that a ton of people uses their mobile devices on the go to decide what store to visit and what products to purchase.
2. A Website Boosts Your Authority
It’s interesting how a website has become one of the first things customers look for when trying to determine the legitimacy of a business. People still want to see a physical address and a phone number. However, not having a website can raise suspicion among potential customers.
Creating a professional-looking website has never been easier and more affordable. And if you fill it with the right content, it serves as an avenue through which you can exemplify your experience and expertise.
3. Your Website Functions as an Additional Marketing Channel
Building a website for your business should never be done just for the sake of it. You should learn how to leverage its power to attract visitors and turn them into customers.
Creating a website gives your business an online presence, instantly expanding your reach. In most cases, it will be the first place where prospective customers learn about what you have to offer. Be sure to explore different marketing strategies, including search engine optimization, online advertising, and social media marketing.
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4. It Allows You to Collect Information About Customers
Have you ever tried asking customers to write their email address on a piece of paper? If so, then you may have been turned down more times than you could count.
However, it proves easier to get your customers to type their email address into a small box on your site. There are loads of other things you can do to learn more about your customers through your site. You can see what pages they visit the most, what promos they appear to be interested in, and what feedback they offer about your products or services.
5. Webrooming Boosts In-Store Customers
If you have a physical store, then you should invest time and effort into building your online presence. It’s high time to understand the concept of webrooming, as well. This is the name of the practice where people research items online before proceeding with an in-store purchase. Despite the increasing popularity of e-commerce, though, 90% of global purchases still happen offline.