Never let your clients forget who you are.
A business would not exist without a decent customer base.
Count the signs listing phone numbers as you drive down the street in a commercial area, or the number of ads you notice as you surf the net or leaf through the Yellow Pages.
Loyalty programs have been around for years—as evidenced by the mass of cards weighing down many consumers’ wallets—but the difficulty of keeping track of them all can mean that consumers often don’t reap the rewards they’re entitled to.
Problem: Give them an inch.
Events help you sell to customers.
No matter what area of business you are in, if you don’t have customers than your business will eventually fail.
With the holiday season right around the corner, many small business owners are planning for the busiest time of the year, and it’s the perfect time to appreciate your current customers while gaining new ones.
More and more businesses are waking up to the fact they want to have a charitable tie-in that makes sense for their business and helps their bottom line,” says Holly Hall, an editor at the Chronicle of Philanthropy in Washington.
So how does one reach this state of marketing nirvana?