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Niche Product: Teecil

Squillante, a business major, said he began to take the idea of turning his idea into a start-up company seriously last year, when a professor encouraged him to patent the Teecil.


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Niche Inventions: Floating Solar Panels

Floating solar panels soaking up the sun on Italy’s Lake Colignola will provide a cost-effective, more visually attractive way to harness the sun’s power, says its inventor, Marco Rosa-Clot.


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Niche Biz: Adhesive Toenails

Like many inventors, Maria Barile’s creation happened by accident.


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Small Biz Carving Up Autopsy Trade

Except for a small poster of the Grateful Dead rock band, there’s very little to indicate what happens behind the walled-in industrial compound in East Los Angeles owned by Vidal and Vicki Herrera.


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Incandescent Candles at Home

We have a crazy idea.


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Niche Website? Just Copy the Old Facebook

Tap into the primal urges that got people really excited about the site in the first place.


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Can You Sell Anything?

The product is the idea of Annie Haven, who grew up on her family’s ranch.


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Snow Marketing

Now here’s a way to make the most of bad weather: snow graffiti!


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Rapping About Fast Wrap

His company, Fast Wrap, literally shrink wraps boats, cars, trucks, airport towers, half-finished buildings …


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Niche Restaurants: Mac & Cheese

Homeroom specializes in macaroni and cheese made with artisanal cheeses from local cheesemakers, but we’re much more than a mac and cheese shop.