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Social Media: 70% Hype, 30% Business Opportunity

The last few weeks have confirmed it for me: Social media is about 70% hype, and 30% business, writes Cory Treffiletti.


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Infographic: Getting Your Business Noticed

The idea, “If you build it, they will come,” may have worked in theory for a 1990′s movie, but it does not sit well for small business marketing today.


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Turn Your Expertise Into Dollars Online

Michele Gorham, owner of the Andover, Mass.-based Cookie Central bakery, is one small business owner who has turned her expertise into dollars online.


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Making Social Media Pay

Start by always remembering, and focusing solely on, the most important value proposition and monetization opportunities social media offers: reaching prospects and customers where they are and how they want to be reached.


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Finding the Right Social Media to Effectively Market Your Small Business

Running a small business is all about balance — managing day-to-day operations, bigger-picture administration, and marketing.


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Knowem: Check Every Social Networking Site At Once

Are you tired of having to manually check all of your potential domain names against Twitter, Facebook, and all of the other social media websites?


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Are You Using Social Media Wisely?

By incorporating social media into your marketing plan you can speak to current customers more often and broaden your customer reach.


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Stressed Over Social Media? There’s An App For That

The software, Social Break, automatically sends random updates to users’ Facebook, Twitter and LinkedIn accounts.


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An Ecosystem Of Startups On Facebook

Facebook’s ecosystem was at first dominated by social gaming companies, particularly newly public Zynga in San Francisco.


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Should Businesses Follow All Of Their Fans?

“Don’t fall into the trap of something I call a ‘courtesy’ follow — that is, following someone that has followed you out of a desire to appear grateful,” advises Sheena Medina, community manager at Fast Company.


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