The last few weeks have confirmed it for me: Social media is about 70% hype, and 30% business, writes Cory Treffiletti.
The idea, “If you build it, they will come,” may have worked in theory for a 1990′s movie, but it does not sit well for small business marketing today.
Michele Gorham, owner of the Andover, Mass.-based Cookie Central bakery, is one small business owner who has turned her expertise into dollars online.
Start by always remembering, and focusing solely on, the most important value proposition and monetization opportunities social media offers: reaching prospects and customers where they are and how they want to be reached.
Running a small business is all about balance — managing day-to-day operations, bigger-picture administration, and marketing.
Are you tired of having to manually check all of your potential domain names against Twitter, Facebook, and all of the other social media websites?
By incorporating social media into your marketing plan you can speak to current customers more often and broaden your customer reach.
The software, Social Break, automatically sends random updates to users’ Facebook, Twitter and LinkedIn accounts.
Facebook’s ecosystem was at first dominated by social gaming companies, particularly newly public Zynga in San Francisco.
“Don’t fall into the trap of something I call a ‘courtesy’ follow — that is, following someone that has followed you out of a desire to appear grateful,” advises Sheena Medina, community manager at Fast Company.