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FastSigns
Signs and banners for advertising and promotional purposes.
| Title | Author | Description | |
|---|---|---|---|
Creative Strategy in Advertising | Bonnie L. Drewniany and A. Jerome Jewler | CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies. | |
Advertising Media Planning, Seventh Edition | Roger Baron and Jack Sissors | The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning, seventh edition, retains all the critical information you need to know about traditional media—including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You’ll find comprehensive coverage of the latest media planning and digital technologies, including: • Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR’s impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television • Cross-media planning • Data fusion • International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning. | |
Essentials of Contemporary Advertising | William Arens, David Schaefer and Michael Weigold | Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal is to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension. | |
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine) | Luke Sullivan | In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell. | |
Smile Your On Camera Sign, 9" x 12" | Durable plastic "Say NO" to Shoplifting signs will help stop shoplifters in their tracks. Signs offer serious warnings in lighthearted language, help deter would-be shoplifters from stealing valuable merchandise. Sign Smile says Smile You're on Camera and Sign Ride says Free Ride in a Police Car. | ||
Scientific Advertising | Claude C Hopkins | A reprint of the original, unedited 1923 text by Claude Hopkins. This groundbreaking book remains essential reading for anyone entering the copywriting and advertising professions, reminding us that advertising's purpose is purely to sell. Claude Hopkins expresses powerful, statistically tested truths about "salesmanship in print" which remain relevant through the decades and across all media - including today's internet marketing. David Ogilvy once said "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." Read "Scientific Advertising" before you read any other book on advertising or marketing. It may change your life, too. | |
Ogilvy on Advertising | David Ogilvy | A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos. | |
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications | Margaret A. (Ann) Morrison, Eric E. Haley, Kim B. (Bartel) Sheehan and Ronald E. Taylor | This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world. | |
Freedom on the Menu: The Greensboro Sit-Ins | Carole Boston Weatherford | There were signs all throughout town telling eight-year-old Connie where she could and could not go. But when Connie sees four young men take a stand for equal rights at a Woolworth’s lunch counter in Greensboro, North Carolina, she realizes that things may soon change. This event sparks a movement throughout her town and region. And while Connie is too young to march or give a speech, she helps her brother and sister make signs for the cause. Changes are coming to Connie’s town, but Connie just wants to sit at the lunch counter and eat a banana split like everyone else. | |
How To Get Customers For Your Landscaping And Lawn Care Business All Year Long.: Anyone Can Start A Lawn Care Business, The Tricky Part Is Finding Customers. Learn How In This Book. | Steve Low | Anyone can start a lawn care business but most get stuck finding customers and they give up their new venture too quickly. Why struggle trying to learn how to gain new lawn care customers the hard way? This book gives you lawn care marketing ideas that are being used by your competitors. It also talks about what marketing ideas don't work. Volume #2 discusses: The most effective lawn care business marketing methods. How to track your ads, the best ways to utilize: billboards, brochures, business cards, buying lawn care customers, clubs & organizations, coupons & gift cards, co-marketing, door hangers, going door to door, flyers, internet marketing, lawn signs, customer letters, direct mailing, newsletters, newspaper ad, phone book advertising, phones & telemarketing, postcards, referrals, sports, testimonials, trade shows, truck & trailer advertising, word of mouth. Download our Free 30 day trial of Gopher Lawn Care Business Billing & Scheduling Software at www.gophersoftware.com |
| Tags | advertising banners promotional signs |
| Address |
2550 Midway Rd Carrollton , TX 75006 USA |
| Telephone | 972.447.0777 |
| Web | fastsigns.com |
| administrator@FASTSIGNS.COM | |
| Type | Franchise |