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 TitleAuthorDescription
Health Communication: From Theory to Practice (J-B Public Health/Health Services Text) - Key words: health communication, public health, health behavior, behavior change communications
Renata SchiavoHealth Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation.  While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.
American Women and the Repeal of Prohibition (American Social Experience Series)
Kenneth Rose In 1933 Americans did something they had never done before: they voted to repeal an amendment to the U.S. Constitution. The Eighteenth Amendment, which for 13 years had prohibited the manufacture and sale of alcoholic beverages, was nullified by the passage of another amendment, the Twenty-First. Many factors helped create this remarkable turn of events. One factor that was essential, Kenneth D. Rose here argues, was the presence of a large number of well-organized women promoting repeal.  Even more remarkable than the appearance of these women on the political scene was the approach they took to the politics of repeal. Intriguingly, the arguments employed by repeal women and by prohibition women were often mirror images of each other, even though the women on the two sides of the issue pursued diametrically opposed political agendas. Rose contends that a distinguishing feature of the women's repeal movement was an argument for home protection, a social feminist ideology that women repealists shared with the prohibitionist women of the Women's Christian Temperance Union. The book surveys the women's movement to repeal national prohibition and places it within the contexts of women's temperance activity, women's political activity during the 1920s, and the campaign for repeal.  While recent years have seen much-needed attention devoted to the recovery of women's history, conservative women have too often been overlooked, deliberately ignored, or written off as unworthy of scrutiny. With American Women and the Repeal of Prohibition, Kenneth Rose fleshes out a crucial chapter in the history of American women and culture.
Start Your Own Bar and Club: Sports Bars, Night Clubs, Neighborhood Bars, Wine Bars, and More (Start Your Own Bar & Club)
Liane CassavoyCreate the Perfect Blend of Passion and Profits! Are you interested in being the toast of the town, the life of the party-and a successful entrepreneur? Do you dream of designing a fun-filled atmosphere to house friends, family, and other patrons? If so, then the bar/club industry may be for you! Detailing today's hottest bar/club opportunities, including sports bars, night clubs, neighborhood bars, and more, our experts take you step by step, from scouting locations and licensing requirements to creating policies and attracting loyal customers. Use worksheets, checklists, and resource lists to streamline your startup, and efficiently manage day-to-day operations. Plus, gain priceless insight, advice, and tips from already successful bar/club entrepreneurs! Learn how to: Research your target market Find the perfect location Hire a knowledgeable staff Navigate the red tape that accompanies serving alcohol and food Understand the logistics of inventory and equipping your bar Compete with other bars and nightlife venues Keep your clients entertained-and keep them coming back And much more! Start today, and cheers to your success tomorrow!
Through the Labyrinth: The Truth About How Women Become Leaders (Center for Public Leadership)
Alice H. Eagly and Linda L. CarliDespite real progress, women remain rare enough in elite positions of power that their presence still evokes a sense of wonder. In "Through the Labyrinth", Alice Eagly and Linda Carli examine why women's paths to power remain difficult to traverse. First, Eagly and Carli prove that the glass ceiling is no longer a useful metaphor and offer seven reasons why. They propose the labyrinth as a better image and explain how to navigate through it. This important and practical book addresses such critical questions as: How far have women actually come as leaders? Do stereotypes and prejudices still limit women's opportunities? Do people resist women's leadership more than men's? And, do organisations create obstacles to women who would be leaders?This book's rich analysis is founded on scientific research from psychology, economics, sociology, political science, and management. The authors ground their conclusions in that research and invoke a wealth of engaging anecdotes and personal accounts to illustrate the practical principles that emerge. With excellent leadership in short supply, no group, organisation, or nation can afford to restrict women's access to leadership roles. This book evaluates whether such restrictions are present and, when they are, what we can do to eliminate them.
Health Psychology: An Interdisciplinary Approach to Health
Deborah Fish RaginHealth Psychology: An Interdisciplinary Approach offers a critical examination of the biopsychosocial model of health and proposes the use of the ecological model as a more comprehensive explanation of health outcomes; both of which are unique approaches in a health psychology text.     The ecological model explores the impact of five systems on individual health outcomes: the individual (including physiology), the family/community, physical and social environments, healthcare systems and health policy.  Unlike the biopsychological model  which represents a combination of three fields—biology, psychology and sociology -  the ecological model  includes research and findings from medical anthropology, economics, ethnopharmacology, environmental studies, medicine and public health, in addition to biology, psychology and sociology. Thus, it offers a truly interdisciplinary approach to the study of health.  Finally, the text uniquely examines infectious diseases and chronic illnesses from a local, regional and global perspective. The diverse perspectives illustrate the roles of each of the five systems on health.
Health Industry Communication: New Media, New Methods, New Message
Nancy J. Hicks and Christina M. NicolsHealth Industry Communication:New Media, New Methods, New Message is a one-of-a-kind textbook and fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communications from a business and promotions outlook as well as a look at special topics that impact health communicators. Four sections cover over 25 topics--contributed by authors from both private and public health organizations--in Institutional Communication and Marketing, Consumer Communication and Social Marketing, Communication to Achieve Policy Change, and Media and Measurement. Some of the unique topics include Building a National Brand in Pediatric Healthcare, contributed by by an author from a well-known children's hospital; and a look at efforts to achieve federal policy change through advocacy and communication.
The Harvard Entrepreneurs Club Guide to Starting Your Own Business
Poonam SharmaAre you a college student or recent graduate with a great idea for a business?You're not alone. All across the country, more and more students are seeking advice on starting their own businesses. The entrepreneurial spirit is thriving at Harvard, where many students, past and present, have become successful business owners--even founders of Fortune 500 companies. Now, some of the bright minds of the Harvard Entrepreneurs Club, a recognized student organization of Harvard College, have compiled their business knowledge and experience into one comprehensive manual to aid students in making their entrepreneurial dreams come true. This professional and practical guide will take you step by step through the process of starting and maintaining a business. Poonam Sharma and fellow members of the Club have tailored this useful resource to the unique issues and obstacles that students will face. You'll receive invaluable advice on formulating a business plan, advertising, legal protection, business ethics, and much more.Even if you have no professional experience, little marketing know-how, or even a small bank account, this book can teach you how to join the ever-growing ranks of students who know firsthand the pleasure--and the profit--that come from being your own boss and bringing your business idea to life.
Basics of the U.S. Health Care System with Access Code
Nancy J. NilesBeginning August 23, Basics of the U.S. Health Care System will come packaged with an access code card for a supplemental online chapter covering the March 2010 Health Care Reform Legislation. Titled Basics of U.S. Health Care Reform, this 15-page analysis explores the major components of the ten titles of The Patient Protection and Affordable Care Act of 2010 (PPACA) and offers a discussion of their impact on the U.S. healthcare system. Basics of the U.S. Health Care System provides students with a broad, fundamental introduction to the workings of the healthcare industry. Engaging and activities-oriented, Basics of the U.S. Health Care System offers an especially accessible overview of the major concepts of healthcare operations, the role of government, public and private financing, as well as ethical and legal issues.Each chapter features review exercises and Web resources that make studying this complex industry both enjoyable and easy. Students of various disciplines including healthcare administration, business, nursing, public health, and others will discover in Basics of the U.S. Health Care System a practical guide that prepares them for professional opportunities in this rapidly growing sector.
Why So Slow? The Advancement of Women
Virginia ValianWhy do so few women occupy positions of power and prestige? Virginia Valian uses concepts and data from psychology, sociology, economics, and biology to explain the disparity in the professional advancement of men and women. According to Valian, men and women alike have implicit hypotheses about gender differences -- gender schemas -- that create small sex differences in characteristics, behaviors, perceptions, and evaluations of men and women. Those small imbalances accumulate to advantage men and disadvantage women. The most important consequence of gender schemas for professional life is that men tend to be overrated and women underrated.Valian's goal is to make the invisible factors that retard women's progress visible, so that fair treatment of men and women will be possible. The book makes its case with experimental and observational data from laboratory and field studies of children and adults, and with statistical documentation on men and women in the professions. The many anecdotal examples throughout provide a lively counterpoint.
Health Care Information Systems: A Practical Approach for Health Care Management
Karen A. Wager, Frances W. Lee and John P. GlaserThe Best Selling Text in the FieldUpdated for the New Era of Health Care IT"This is the most comprehensive and authoritative book available for the field today."—Mark L. Diana, PhD, assistant professor and MHA program director, School of Public Health and Tropical Medicine, Tulane University"With health care information technology now in the national policy spotlight, this book should be required reading for every health care administrator and student." —Mark Leavitt, MD, PhD, chairman, Certification Commission for Healthcare Information Technology"The book provides an excellent overview of foundational principles and practical strategies—a valuable reference for health administration and health informatics students and professionals." —Eta S. Berner, EdD, professor, Department of Health Services Administration, University of Alabama, Birmingham"The authors skillfully provide the tools necessary to facilitate movement from a paper-based to an electronic health record environment while championing the importance of managing in such an environment." — Melanie S. Brodnik, PhD, director and associate professor, School of Allied Medical Professions, Ohio State University"Deploying health care information technology today is like navigating whitewater in the midst of a raging storm. Leveraging investments while introducing significant change is no easy task. It requires focused attention, a spirit of collaboration, and a willingness to learn from others. This book is written for the IT leader who is willing to tackle these challenges." —Stephanie Reel, CIO and vice provost for Information Technologies, Johns Hopkins University
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