Dunkin’ Donuts, the world’s largest coffee and baked goods chain, yesterday opened its first shop in Shanghai. The restaurant is located on Fuzhou Road, one of the busiest commercial streets in the city. The company has to date secured agreements to open a total of 150 shops in Mainland China over the next 10 years, and expects to sign additional commitments for expansion in other regions of China in the near future.
Mercuries & Associates, Dunkin’ Donuts’ franchise partner in both Shanghai and Taiwan, is set to open 100 shops in Shanghai over the next 10 years. Two additional locations will open in the region by the end of this year. Mercuries, one of the largest companies in Taiwan,brings 25 years of retail experience, operating multiple consumer brands in the region. It currently operates 15 Dunkin’ Donuts shops in Taiwan and will open another 85 shops there over the next several years.
“Shanghai represents the first step in Dunkin’ Donuts’ growth in mainland China,” said Anthony P. Pavese, Chief Operating Officer for Dunkin’ Donuts International. “We are committed to expanding our presence in the region and are actively looking for a portfolio of partners to further accelerate our growth.”