For 40 years, people who frequented Regency Square Mall could count on seeing the full service counter Orange Tree Hot Dogs as they shopped.
Today, that particular institution has closed. But you can find new stores popping up all around Jacksonville. That’s because the longtime local and family owned business that specializes in a simple yet low price point menu — featuring hot dogs, pizza and a special frosty orange drink — only began franchising opportunities within the past several years.
The original Regency Square location was opened in 1968 by founders Peter and Carolyn Koppenberger, with the business and additional Orange Park Mall location passed down to their daughter and son-in-law, Ann and Frank Roeber, and granddaughter and grandson-in-law, Amy and Shawn Emling.
Though successful, the idea of opening up the business for franchises didn’t take place until 2005 and 2006, said Shawn Emling, who serves as director of franchising.
“The discussions came up and we just felt it was time,” said Emling. “We started selling franchises in 2007.”
Now, there are a total of 14 franchise agreements sold, he said, and he continues to receive a steady call of franchise inquiries.
“I average 10–12 calls a week from interested people,” said Emling.
Even though franchises have been popping up in a struggling economy — an Orange Tree will open at the Landing soon — Emling said there are still roadblocks to starting a successful store.
Orange Tree Branching Out In Dog Of Economy
February 13, 2009 by Cris | 0 Comments