NexCen Franchise Management Inc. has announced that it will combine Pretzelmaker and Pretzel Time, its two mall-based pretzel concepts, beginning this April. The initial phase of the consolidation will aim to transition Pretzel Time locations to the Pretzelmaker name. Subsequently, most Pretzelmaker locations will be treated with a new logo and store design. The brands are managed by NexCen Franchise Management Inc., a subsidiary of NexCen Brands Inc.
The consolidation of Pretzel Time into Pretzelmaker will create the second largest soft pretzel brand in the U.S. with over 365 locations across 47 states and four countries outside of the U.S. In April, NexCen Franchise Management will begin to convert approximately 30 Pretzel Time stores a month into Pretzelmaker units. This will be followed by an initiative to update existing Pretzelmaker locations with the new logo and store design. NexCen Franchise Management has already converted seven Pretzel Time locations in several domestic test-markets. So far, the responses from mall developers and franchisees involved with early conversion and development have been positive. Read more.
