Non-retail and at-home business opportunities are set to shape the franchise market in 2009 and beyond as entrepreneurs and brand owners look for cheaper avenues to business success, that’s according to industry expert Sary Hamwy, CEO of Franexcel.
The franchise consultant, one of many exhibitors taking part in the 2009 edition of Franchise Middle East (FME) at Dubai International Exhibition Centre this week, believes the service industry will once again come to the fore.
‘The latest trend from the last couple of years on a global level is the service and business-oriented franchises out of a non retail location or even operated from home. This trend is definitely being introduced to the Middle East,’ he said.
‘The Middle East has a bright future towards the franchising industry. International franchise brands are looking at emerging markets to establish themselves and be operated by experienced companies. Home grown franchises are increasing by the month and have a great potential in the rest of the Middle East and some of them even on a global level,’ he added.
