QSR magazine:
While quick-serves scramble to recession-proof their menus, stripping top-dollar offerings and chef-driven innovations, Pollo Tropical is adding the all mighty steak to its lineup.
Beginning April 6, the Florida chain will begin offering Churrasco Steak, a Latin-style skirt steak. And in true economic-crisis fashion price played an important role in the item’s rollout.
“Value is incredibly important in today’s dining environment,” says Kim Miller, senior marketing director for the company.
For $6.99 diners get the center-of-the-plate addition along with their choice of two sides including black beans, balsamic tomatoes, white rice, sweet kernel corn, yellow rice with vegetables, boiled yucca, curly fries, or a Caesar salad.
The Churrasco Steak is a classic dish in Argentina, Brazil, and Uruguay.
Despite the dish’s international origins, though, Miller has no reservations about consumers’ enthusiasm for the steak.
