Maui Wowi Hawaiian Announces Strategic Partnership To Co-Brand With Doc Popcorn Globally

April 10, 2009 by Mark | 0 Comments

Franchising.com:

Maui Wowi Hawaiian, the world’s largest franchisor of gourmet all-natural Hawaiian coffees and smoothies, announced a strategic partnership with Doc Popcorn, a Boulder, CO. based retailer and producer of fresh natural flavored popcorn, to launch Doc Popcorn Franchising around-the-world. The partnership provides an opportunity for Maui Wowi’s franchisees to significantly increase their revenues and income while offering them the ability to capture a wider audience with gourmet popcorn in an infinite array of natural flavors.
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“For quite some time, I have been searching for a business that can be co-branded with Maui Wowi,” said Michael Haith, CEO of Maui Wowi Hawaiian. “Doc Popcorn is a perfect complement to Maui Wowi’s values as a best-in-class, all natural, delicious product.” “The company is also a great match for our franchisees,” continued Haith. “Doc Popcorn is an amazing product that transcends a commodity, popcorn, to something that is in a class all its own.”

The alliance will also enable Doc Popcorn to quicken its pace to global expansion through franchising. Maui Wowi will provide the Doc Popcorn team a springboard to create a premium franchise platform and introduce a whole new popcorn experience to the world. Read more.

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