Franchising.net.au:
Amber, the hard flooring franchise with 28 stores across NSW, Queensland and Act, has refreshed its brand. A modernized strapline, logo and marketing campaigns are based around the concept of personalised inspirations.
Company CEO Ron Geekie said it was essential to align the well-known strapline ‘Amber has the answer’ with a developing customer base that has moved from a young female advice seeker into a confident woman who knows what she wants for her home.
“With companies increasingly going head to head, the business world is moving at a faster pace than ever before. At Amber our aim is to up the ante against competitors, capitalizing on this period by constantly growing with our customers.
