PR Newswire:
The American dream for Michael and Marian Ilitch began in 1959 with a single pizza shop in Garden City, Mich. and grew into a globally recognized brand that has provided thousands of franchisees the opportunity to create their own American dreams. Today, Little Caesars Pizza celebrates its 50th anniversary of offering families high-quality products, providing business opportunities for entrepreneurs, and making a difference in communities across the country.
“The entrepreneurial spirit is the backbone of the American way of life, and is especially important today,” said Michael Ilitch, co-founder and chairman, Little Caesar Enterprises, Inc. “Since Marian and I opened our first store 50 years ago, Little Caesars has remained focused on providing families with a great value, despite the ups and downs of the economy and ever-changing trends. It’s a formula that has worked for five decades, and will work for many more.”
Throughout its history, Little Caesars has fostered a culture of creativity and innovation to meet customers’ needs. Examples include the early development of a conveyor oven specially designed to bake pizzas, which set the stage for the efficiencies, consistency and quality needed to support the well-known Pizza!Pizza!(R) promotion. Other highly recognized product and promotional innovations include the popular HOT-N-READY(R) products and Crazy Bread(R).
How it all Began… read on.
