A record crowd of the nation’s most aggressive franchise owners shared their growth strategies last month at the 8th annual Multi-Unit Franchising Conference, which was held at the Bellagio Hotel in Las Vegas. Franchise Update Media Group (FUMG), one of the leading industry resources for franchise development, hosted the event, where attendees shared strategies for successfully expanding, strengthening brand power and increasing market share in today’s tough economy.
“This year was our eighth conference, and we had the highest attendance ever, experiencing a 54 percent increase over last year,†said Therese Thilgen, president of FUMG. “We had 525 attendees, 78 exhibitors and 80 sponsors. This strong showing demonstrates the power of having an event designed specifically to address the issues that the business builders of Main Street America are facing today. Franchising is the biggest engine of economic growth today, with multi-unit and multi-brand operators generating $1.3 billion in annual revenue.â€
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