PR Newswire:
As an executive who learned from the best, and is now president and CEO of a leading international franchisor headquartered in Palm Springs, California, Stan Berenbaum shares his firsthand knowledge on how to make it to the top in his new book, “Lead the Category! The Secrets of Franchising and Business Success.”
Berenbaum offers a positive and practical guide for business and franchising success strategies. A concise and user-friendly book, Berenbaum’s professional philosophy does not adhere to “quick wealth” schemes, but rather success through perseverance, diligence, consistency, and integrity.
“Success is a step by step process and although the pathway to prosperity may be shorter for some than others, the road maps are similar no matter what the industry or profession,” says Berenbaum. “Each of my chapters serves as a guide post from a lesson-learned perspective to help readers achieve their successful destination.” Read more.
