Trade shows and exhibitions continue to be seen as a valuable business tool, despite the global economic downturn, according to International Expo Consults (IEC).
IEC, which boasts a calendar of exhibitions spanning a diverse range of industries, from franchising to entertainment, sign and graphics to sports, has recorded increased exhibitor and visitor attendance for its shows held during the first half of the year.
“Business leaders realize that now, more than ever, they need to be in front of their customers and constantly communicating their marketing message. Trade shows provide the perfect platform for this, enabling industries to come together to network, engage in educational forums and exchange best practice ideas,†said Abdul Rehman Falaknaz, President of International Expo Consults.
IEC’s most recently concluded exhibition, the fifteenth edition of the Dubai Entertainment, Amusement and Leisure (DEAL) show, welcomed 5,328 visitors and showcased 161 exhibitors who flocked to Dubai from 28 countries at the end of April.
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