If you’re driving around the greater Atlanta area, you might start noticing a familiar, friendly face on the horizon—one you’re used to seeing around your own house. Procter & Gamble began converting 14 Carnett’s Car Wash locations, which it obtained franchise assets for in February, to the Mr. Clean Car Wash brand this past week—with a goal of completion by the July 4 weekend.
This iconic household brand wants your cars and is wholeheartedly embracing the world of bricks and mortar through the convenience of franchising. As to why P&G, a company with more than 300 brands globally, began exploring franchising, Nathan Estruth told CSP Daily News, “The franchising business model allows us a way to start to gain experience in how we can delight consumers, not only with our products through our global retailers, but also directly in the service industry, where we have a higher quality touchpoint with those customers.”
Estruth is vice president of P&G FutureWorks, which develops P&G’s new businesses.
Mr. Clean Car Wash includes two corporate-owned locations in the greater Cincinnati area and is a subsidiary of Agile Pursuits Franchising Inc., a wholly owned subsidiary of Procter & Gamble (P&G). Along with the Atlanta-area efforts, P&G is stepping up its first entry into franchising in its 172-year history, with franchisees signing on to open locations in Georgia, North Carolina and Ohio. Indeed, the company is approved for franchising in 42 states so far.
