Golden Spoon Franchising, the franchising arm of the largest frozen yogurt chain in Southern California, announced the signing of an agreement with Unilogix Inc. to develop the Golden Spoon franchise throughout the Philippines, opening at least 25 stores over the next five years. The first location is expected to open by the end of Q3 2009 in the Manila metropolitan area, with an additional two stores anticipated to open by the end of 2009.
“Signing the agreement to enter the Philippines market demonstrates Golden Spoon Franchising’s commitment to make Golden Spoon a leading global brand,†said Golden Spoon Franchising CEO Roger Clawson. “Our previously successful launch into Japan validated Golden Spoon’s international expansion and has assisted in building the brand’s exposure in Asia. We look forward to replicating that success throughout the Pacific Rim with multi-unit franchise developers.â€
Clawson said he plans to continue the health-conscious frozen yogurt brand’s worldwide expansion by signing master franchise agreements in Taiwan, Thailand and Australia within six months to a year.
“Signing with Unilogix is a great win for Golden Spoon,†Clawson said. A proven multi-unit developer and operator, Unilogix also developed the Starbucks brand in the Philippines, starting with a 25-store agreement in 1997 and expanding it to its current 159 Starbucks operations throughout the island nation.