SmartBrief:
Multiunit operation continues to fuel expansion, and franchises should establish a system to identify high-performing franchisees.
“The place to start is by establishing basic benchmarks and minimum standards of performance that a franchisee must meet to even be considered for expansion,” Re-Bath LLC’s Norm Murdock says in a recent Franchising World magazine article. “At a minimum these objective measures should include length of service, financial compliance and operational compliance.”