FOXBusiness:
Rita’s Italian Ice, the nation’s largest Italian Ice concept with more than 550 stores across 18 states, today announced the winners of its system-wide 25th Anniversary “Scratch and Win” game promotion. Launched in May to celebrate Rita’s silver anniversary, this promotion offered guests the chance to win $25,000 or a vacation to Riviera Maya, Mexico, courtesy of Apple Vacations.
The lucky winner of the $25,000 was Lori Schwartz of Manalapan, NJ and the winner of the vacation to Riviera Maya was Janine Merolla of Norristown, PA. Both women were equally enthusiastic about the opportunity to win such significant prizes in honor of Rita’s silver anniversary.
“Rita’s has bestowed upon me a huge financial help with this $25,000 prize,” said Schwartz. “It’s true what they say about Rita’s brand promise of Ice, Custard and Happiness – because they’ve surely provided enough happiness to last a lifetime.”
“Since I’m a huge fan and frequent visitor to Rita’s, I thought I’d take a chance at answering the 25th anniversary trivia questions online,” said Merolla. “Lucky for me, I actually won a fantastic trip to Mexico and a dose of happiness courtesy of the generous team at Rita’s.”
The 25th Anniversary “Scratch and Win” game promotion began on 5/1/09 and ended on 5/31/09. The promotion was presented at www.ritasice.com.