PR Newswire:
Coverall Health-Based Cleaning System(SM), a leading franchisor of commercial cleaning businesses, today announced it has been recognized as one of the “50 Top Franchises for Minorities” by the National Minority Franchising Initiative (NMFI) for the third year in a row. The list of top franchises appeared in the “Franchising Today” section of USA Today, the national daily newspaper. Coverall was also honored with the distinction in 2007 and 2008.
The NMFI selected 50 franchisors from hundreds of companies requesting evaluation for inclusion in the article. There was no cost to participate in the survey. The only constraint was that franchisors had to have in excess of 50 operating units. Each participating franchisor was required to submit its most recent Franchise Disclosure Document (FDD) and the marketing package that is sent to prospective franchisees, as well as a completed questionnaire. The questionnaire noted the number of operating units owned by minorities, as well as the number of minorities in senior management that earned over $60,000 per year.
“We are extremely pleased to see that, even in this poor economy, so many franchisors still have an active interest in attracting more minority franchisees,” said NMFI Co-Founder Rob Bond. “Given this huge underserved market, there is still a great deal of work that has to be done to bring minorities up to parity with the market.”