Krispy Kreme Doughnut Corporation announced today that it has awarded development rights to Hot Glazed Enchantment, Inc. for the development of five Krispy Kreme retail locations over the next three years in the metropolitan area of Albuquerque, New Mexico. Hot Glazed Enchantment, Inc. is owned and operated by Roland Spongberg. Mr. Spongberg is also President and CEO of WKS Restaurant Corporation which operates El Pollo Loco, Denny’s and Corner Bakery Cafe franchises in the region. The first new Krispy Kreme shop in the New Mexico market is expected to open by the end of the year.
“Reentering the New Mexico market with a successful and experienced QSR franchise operator like Roland Spongberg is very important to our continued growth in that region of the US,” said Krispy Kreme President of US Stores, Steve Lineberger. “Our new smaller retail shops are the perfect fit for that metro region and we are confident that we have found the right partner to reintroduce our one-of-a-kind Krispy Kreme products to the New Mexico market.”