KFC seems to be putting all of its eggs in its grilled chicken basket, a move that hasn’t sat well with a group of franchisees.
KFC National Council and Advertising Cooperative, which represents KFC franchise owners in the company’s marketing decisions, has filed suit against the company because its advertising has focused on the grilled chicken line over its fried offerings, according to The Washington Post.
Since the launch in May 2009, Kentucky Grilled Chicken has been the star of the company’s marketing. At the time of its launch, KFC president Roger Eaton said the better-for-you product was intended to boost falling sales caused in part by consumers looking for healthier food choices. Read more.