As three-year-old Sanika’s parents shifted from Gurgaon to Bangalore, her mother’s biggest concern was putting the child in a pre-school similar to her last one. Much to her relief she found exactly the same one. With pre-school franchises growing across the country, life has become much easier for young parents with transferable jobs. “My biggest concern was that Sanika should not feel uprooted and alienated,†says Sanika’s mother Nidhi Pandey, a housewife. “Since she was used to the toys, classroom set-up and general ambience in her previous pre-school there was not much issue settling down here.â€
Playschools, popularly known as pre-schools cater to children between the age of one and a half and four years, the time when children are too young to start formal education. The concept of pre-schools is relatively new in India, but the trend is fast growing due to increasing awareness about the fact that about 40% of a person’s ability to learn is developed in the first four years of his life. It is an environment which imparts a smooth transition to a child from informal homely atmosphere to a formal schooling set-up and hence passion and care are two most important ingredients of this segment.
The transition, too, has been relatively painless for the operators behind these franchises. In several cases, these franchisees are housewives looking to gain fully utilize their time. Full article.