In Franchising, a company harnesses the abilities, experience and energy of others to realise its ambitions. Provided with training, tools, a license and ongoing support, franchise owners establish the franchisor’s business and brand in new markets and exploit these markets indirectly on their behalf.
The more competent the franchise owners, the more profitable the enterprise will be. It is surprising, then, to see some franchisors turn away the most competent candidates in favour of those supposedly with the most “energy”.
Visions of a young and dynamic franchise network fill the heads of many Franchise Business Directors. It is a vision that stems from a simplistic understanding of what it means to be dynamic, a desire to mingle with peers, or worst, vanity and superficiality. Most realise the naïveté of their vision after meeting highly qualified candidates in their 50s and beyond. Others, when their older recruits start to appear at the top of network performance tables. Read more.