SYS-CON Media:
V12 Group, a direct marketing services firm, and Fantastic Sams, a full-service hair care franchise, announce the successful completion of a turnkey franchise marketing acquisition program. V12 Group and Fantastic Sams began developing this program in 2007 for the purpose of increasing the number of their 1,300 current U.S. based salon locations. The program utilizes V12 Group’s Consumer and Business Databases to target audiences at multiple touch points including household, email, phone and mobile, as well as hundreds of data selectors to improve targeting and return on marketing investment.
“V12 Group’s franchise solution allows us to accurately target the right people that are interested in owning or operating a franchise,” stated Scott Colabuono, CEO of Fantastic Sams. “V12 Group’s marketing intelligence and data gives us the necessary insight to target the appropriate people and improve the relevance of messaging and offers. V12’s expertise in direct and email marketing has given us a comprehensive solution for franchisee prospecting.”