Restaurant franchises have a taste for expansion despite the economic downturn. And the trend is especially hot in Atlanta.
“I believe it’s a hotbed for franchising because it’s not a pedestrian city,” said Garth Snider, president of FranchiseOpportunities.com. “It’s a commuter city. People are in their cars. They’re going home, on the way to work. They understand established brands, which franchising is all about.”
Established restaurant brands provide a less risky alternative to the high failure rate of new startups. Tried and true concepts are especially appealing to those new to the industry. And the bumpy economy has brought many newbies to the restaurant business. More.