The Franchise Agreement: An Effective Tool For Growing Nigeria’s Service Industry

April 5, 2010 by Mark | 0 Comments

BusinessDay:

Franchising The Nigerian business scene has in recent years witnessed significant growth by way of branch expansion of several leading hotel, fast food and supermarket chains. Some are local outfits while others are multinational service providers. What might however surprise a few is the fact that, in several cases, the facilities, i.e. premises, furniture, equipment and staff do not necessarily belong to the owner of the established commercial name with which the business is run.

The owner of the business facility and the owner of the reputable business name or valuable trademark enter into a franchise agreement whereby the owner of the business premises or facility (the franchisee) buys licensed rights to clone the whole business package from the owner of the valuable business name or trademark (the franchisor) in a specific territory for a specific period, backed by full training and support from the franchisor. In this relationship, the franchisor provides a ready-made, established and tested business format including name, corporate power, know-how, training and support services.

Read more.

In Franchise Site

How Robots Are Making Us Happier
Wearable Intelligence in Energy
April Fools: Helium Beer
Wearable Intelligence in Healthcare
Pixar: The Math Behind the Movies
Watch Silicon Valley Episode 1
The Body Dryer
How Does Cryogenics Work?
Robo-Suit Body Extender
The Secret Science Behind Advertising

Related Posts

Related Resources

Comments

No comments yet.

Leave a Reply

Comment moderation is enabled. Your comment may take some time to appear.