Worldwide lodging franchisor Choice Hotels International, Inc. is pleased to announce its selection by PODER magazine as one of the “Top 25 Franchises for Hispanics.”
“We’re very proud to be recognized by PODER magazine as one of the top companies today among available franchises for the Hispanic business community,” said Brian Parker, vice president of emerging markets and new business development for Choice Hotels. “We are fully committed to the ongoing recruitment, development, support and retention of our minority franchisees, as inclusion and diversity are keys to our long-term growth and success as a franchise organization.”
The National Minority Franchising Initiative (NMFI) estimates that approximately just 6 percent of franchised outlets are currently owned by Hispanics, a number that clearly offers great room for improvement. Among the other companies included in this year’s Top 25 list, Choice Hotels is doing its part, thanks to the efforts of its Emerging Markets and New Business Development group, to recruit Hispanic owners into its family of hotel franchise owners.