Salt Lake City, UT – Sopra Brands, a privately held, multi-concept franchise system with worldwide headquarters in Salt Lake City, experienced in growing small and large companies in the franchise industry, announces the appointment of franchising expert Keith Gerson as Chief Operating Officer.
Gerson, who most recently served as President and COO of PuroClean, will oversee the day-to-day operations of each of Sopra Brands’ franchise and business concepts – including HouseMaster Home Inspection Services, Teriyaki Stix, Hogi Yogi, Yoasis, LunchBoxers and GFEazy – and will play an integral role in introducing new Sopra-owned brands, such as Earthfruits Yogurt, slated to launch as both Franchise and Company Owned operations beginning in July 2010.
A seasoned franchise veteran with over 30 years of franchise experience, Gerson brings a wealth of sales, marketing and operations knowledge to Sopra Brands, having worked with such brand giants as Jack in the Box, Mrs. Fields, AlphaGraphics and PuroClean. During his most recent professional tenure with PuroClean, Gerson grew the system from 91 locations to 311 and more than doubled the company’s sales from $41 million to $90 million in a three year period. More.
