A Las Vegas restaurant owner has turned to franchising to overcome the weak economy and increase her business.
Nearly four years after opening Rachel’s Kitchen, a California-style bistro in the Gardens Plaza on Town Center Drive, Debbie Sofer Roxarzade has survived the slowdown and is looking to expand further.
Sofer Roxarzade came to Las Vegas in 2006 from California, where she once operated seven restaurants in Beverly Hills and Los Angeles. Tired of living in Southern California, she sold the restaurants with the idea of starting her concept in Las Vegas.
She picked the name Rachel after her daughter. The small cafe measures 1,200 square feet and serves 20 people inside and a little more than that outside. Read full article.
Photo: Justin M. Bowen.
