TCBY Revamps Store, Strategy

QSR magazine:

Red Mango. Pinkberry. Yogen Fruz. Menchie’s. FreshBerry. The frozen yogurt trend exploding across the country comes in many forms, as upstarts capitalize on the healthy-eating movement with a frozen treat that’s low in calories and rich in nutrients.

With so many competitors spreading quickly across the country, one frozen yogurt stalwart, TCBY, showed off a new prototype last week that top brass hopes will remind consumers of the brand’s 30-year expertise in the segment.

Opening in TCBY’s home base of Salt Lake City, the company’s newest store sports an updated design and a self-serve model. More.