Leave the United States,
and you’re still likely to find outposts of McDonald’s, Pizza Hut, and Burger King. Finding a Wendy’s hasn’t been easy, but company officials have big plans to change that.
Wendy’s International Inc. is putting emphasis on the second word in its name lately.
The Dublin, Ohio-based division of Wendy’s/Arby’s Group Inc. since its 2008 acquisition has secured deals calling for more than 400 overseas restaurants in the next decade, a blueprint to more than double its global reach.
“They’re playing catch-up, but they should be doing that,†said Jay Anand, a professor of corporate strategy and international business at Ohio State University’s Fisher College of Business. “The U.S. and Canada are saturated markets. You need to be in growing markets.†Read on…