Rolling With The Punches: Franchisors Continue Adapting To Change

‎FranchiseUpdate:

The rules and methods for franchise sales are changing daily with the general public’s increasing awareness of the economy, deficits, lending, the housing market, and more. As some of us “graybeards” can remember, this isn’t the first time the rules have changed–and it won’t be the last.

I remember attending meetings some years ago and asking franchisors and their sales people what they thought would help them sell more franchises. Here is a partial list of what they told me: lower interest rates; a larger employee pool; affordable real estate; higher unemployment; and in-house financing. Beware of what you ask for!

The point? Change is constant in business and franchising, as demonstrated by the following historical perspective. More.

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