The process of finding the “right” franchise can take from three months to three years for many franchisees, but once the “right” system has been found, there is often a rush to finalise the deal, which can result in poor or even non-existent due diligence by the franchisee.
This “race to the altar” may at first seem to be driven by franchisees, but franchisors can be equally eager to consummate a franchise agreement just as quickly.
Like starstruck couples in some romantic movie, the franchisee and franchisor spend an extraordinary amount of time and energy finding one another, and when they finally do, their mutual enthusiasm to seal the deal can be likened to the decision to elope rather than to wait for the big church wedding. Read on…
